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10 Famous Logos with 10 Fun Facts: Unveiling the Stories Behind Iconic Brands

Logos are not merely symbols; they are visual representations of a brand’s identity and values. Many famous logos have become deeply ingrained in our culture, instantly recognizable and evoking emotions and memories.

In this article, we will explore 10 famous logos and reveal some intriguing and fun facts behind their creation, evolution, and hidden meanings. Join us on this captivating journey through iconic branding.


The iconic bitten apple logo of Apple Inc. was designed by Rob Janoff in 1977. The bite was added to ensure that the apple wouldn’t be mistaken for a cherry or another round fruit. It also serves as a reference to the discovery of knowledge, drawing inspiration from the story of Adam and Eve.


Nike’s famous Swoosh logo was designed by Carolyn Davidson in 1971. The logo, which symbolizes motion and speed, cost only $35 at the time. Co-founder Phil Knight was initially unsure about the design but later accepted it, leading to one of the most recognizable logos in the world.


Coca-Cola’s iconic script logo, known as the “Spencerian script,” was created in 1886 by Frank M. Robinson, the company’s bookkeeper. The unique flowing font was inspired by the handwriting of his business partner, Frank Mason Robinson.


The golden arches in McDonald’s logo represent the architecture of the early McDonald’s restaurants, which featured two giant yellow arches. Initially, the arches were separate, but they were later joined to form the prominent “M” shape.


Google’s logo features a playful and vibrant color scheme. The sequence of primary colors (blue, red, yellow, blue, green, and red) in the logo represents the company’s playful nature and desire to defy norms.


The arrow in Amazon’s logo, pointing from the “A” to the “Z,” symbolizes that the company offers a vast range of products, from A to Z. Additionally, the arrow subtly forms a smile, indicating customer satisfaction.


FedEx’s logo conceals a hidden arrow between the letters “E” and “X.” This arrow represents the company’s commitment to speed and efficiency in delivering packages.


The iconic Twitter bird logo, named “Larry the Bird” after basketball legend Larry Bird, was inspired by a simple sketch made by the co-founder, Biz Stone. The bird’s orientation was later changed to face upward, symbolizing positive engagement.



The twin-tailed mermaid in Starbucks’ logo, known as the “Siren,” was inspired by a 16th-century Norse woodcut of a twin-tailed mermaid. The logo reflects the allure and seduction of the Starbucks experience.


BMW’s logo showcases a spinning propeller against a blue sky, leading many to believe it represents the company’s aviation history. However, the logo was designed to symbolize movement and elegance, while the blue and white colors pay homage to the flag of Bavaria, Germany.

Famous logos have become iconic symbols that transcend their original purpose and become deeply embedded in our culture. Each logo carries its own unique story, hidden meanings, and design choices that have contributed to its recognizability and enduring legacy.

Whether it’s the Apple bitten apple or the Nike Swoosh, these logos encapsulate the values, history, and visions of the brands they represent. The next time you encounter these logos, take a moment to appreciate the creativity and thought that went into their creation, reinforcing their significance in the world of branding.