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7 Famous European Beer Logos: Symbols & Names

Europe has a long and storied history of brewing beer, and the continent is home to some of the world’s most renowned and beloved beer brands.

One aspect that sets these breweries apart is their distinctive logos, which serve as symbols of their heritage, craftsmanship, and unique identity.

In this article, we will explore seven famous European beer logos, delving into the symbolism and history behind each emblem.

1. Heineken – The Red Star:

Heineken, the iconic Dutch brewery founded in 1864, boasts one of the most recognizable beer logos in the world.

Featuring a green bottle and a prominent red star, the Heineken logo represents the brand’s commitment to excellence and quality. The five points of the star signify the original five ingredients used in brewing: water, malted barley, hops, yeast, and the Heineken family’s secret A-yeast.

2. Stella Artois – The Crowned Star:

Stella Artois, originating from Leuven, Belgium, has a regal and elegant logo that showcases a golden star enclosed within a circular crown.

The emblem represents the brand’s commitment to producing beer fit for royalty. “Stella” means “star” in Latin, while “Artois” refers to the region of Belgium where the brewery was founded in 1366.


3. Guinness – The Harp:

Guinness, the world-famous Irish stout established in 1759, is synonymous with the harp emblem.

The logo features a beautiful harp, an iconic symbol of Ireland, and has been an integral part of the Guinness logo since the 1860s. The harp not only symbolizes the rich Irish heritage but also represents the brand’s commitment to producing exceptional beers.

4. Carlsberg – The Crowned Swans:

Carlsberg, the Danish brewing giant founded in 1847, sports a visually captivating logo that features three swans encircling a crown.

The crown symbolizes the brand’s royal connections, as Carlsberg has been the official beer supplier to the Danish court since 1906. The three swans represent the three founding sons of the brewery’s founder, J.C. Jacobsen.

5. Pilsner Urquell – The Lion and Hops:

Pilsner Urquell, the Czech Republic’s famous beer, is the birthplace of the pilsner style. The logo showcases a majestic lion holding a flag with the letters “PU,” symbolizing the brand’s pride in its Czech origins.

The emblem is surrounded by hops, a crucial ingredient in brewing, reflecting Pilsner Urquell’s commitment to using only the finest ingredients.

6. Peroni Nastro Azzurro – The Blue Ribbon:

Peroni Nastro Azzurro, the celebrated Italian lager, features a sleek and stylish logo that includes a prominent blue ribbon.

The blue ribbon represents the Italian flag’s azure blue color and reflects the brand’s sense of elegance and style. The “Nastro Azzurro” name translates to “blue ribbon” in Italian, emphasizing the beer’s premium quality.

7. Bavaria – The Lion Crest:

Bavaria, a prominent Dutch brewery with a history dating back to 1719, has a logo that showcases a majestic lion crest.

The lion represents strength, courage, and tradition, reflecting the brand’s commitment to brewing beers with deep-rooted craftsmanship and excellence. Bavaria’s logo proudly reflects its heritage and dedication to quality.

The logos of famous European beer brands not only serve as symbols of their individual identities but also carry deep-rooted stories and histories.

From the red star of Heineken to the crowned star of Stella Artois, each emblem captures the essence of the brand, its heritage, and its commitment to brewing exceptional beers.

These logos have become iconic symbols, instantly recognizable by beer enthusiasts worldwide, signifying the rich brewing traditions and exceptional craftsmanship found throughout Europe’s beer culture.