Google Logo Font

Looking for Google Logo Font?

The font Google is using for branding purposes is called Product Sans is a geometric sans-serif typeface created by Google’s team in September 2015.

Google’s New Logo is Based Upon Their Custom Font, Product Sans
Many people are wondering “what font is the new Google logo?” or “which font is used for Google’s logo?”

To be perfectly accurate, Google’s new logo isn’t in any one particular font. It’s a logo, and usually logos have some customization to them.
So, no, there is no one “Google logo font.” But, Google’s new logo is based on their new font, “Product Sans.”

Historic Evolution of Google logo since 1997

Initial Google logo from September 15, 1997 to September 27, 1997

Original logo in Baskerville Bold, used from September 28, 1997 to October 29, 1997, with a different color combination from the one in use today. Back then, the initial “G” was green.

The logo used from October 30, 1997 to May 30, 1999, differs from the previous version with an exclamation mark added to the end, an increased shadow, letters more rounded, and different letter hues. Note that the color of the initial G changed from green to blue. This color sequence is still used today, although with different hues and font.

The company logo changed to one based on the Catull typeface and was used from May 31, 1999 to May 5, 2010. The exclamation mark was removed, and it remained the basis for the logo until August 31, 2015.

The logo used from May 6, 2010 to September 18, 2013, showing a reduced distance of the projected shadow, a change in the second “o” to a different yellow hue and a more flattened lettering

The logo used from September 19, 2013 to August 31, 2015, showing flattened lettering and the removal of shadows

The logo used since September 1, 2015

What is Google?

Originally known as BackRub. Google is a search engine that started development in 1996 by Sergey Brin and Larry Page as a research project at Stanford University to find files on the Internet. Larry and Sergey later decided the name of their search engine needed to change and chose Google, which is inspired from the term googol. The company is headquartered in Mountain View, California. Now Google is a multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.

Can you download Product Sans?

No. Product Sans is a proprietary typeface made by Google for its own branding, and Google doesn’t release it for download or licensing. Copies shared on download sites aren’t authorized.

If you want a similar clean, geometric look, these free fonts from Google Fonts are released under the SIL Open Font License and can be used for personal and commercial projects:

• Poppins: a geometric sans with round letters close to Product Sans.
• Questrial: a light, friendly geometric sans.
• Outfit: a modern geometric family with many weights.

Before using any font in a business project, check its license. Our guide to personal vs. commercial font licenses explains what to look for.