Xerox logo Font

Xerox traces its origins back to 1906, when it was founded as the Haloid Photographic Company. The name “Xerox” officially arrived in 1961, marking the beginning of the company’s rise as one of the most influential players in document management and office technology worldwide.

The brand’s modern symbol is instantly recognizable: a red sphere marked with a sleek, stylized “X” rendered in soft gradients of white and gray. The gentle curves of the letter wrap around the sphere like orbiting bands, expressing global connectivity and Xerox’s evolution into a technology-driven organization.

Meaning and History

Although the Xerox name became known globally in the 1960s, its visual identity story started decades earlier under the Haloid name. Throughout the years, the company developed a series of emblems that reflected both industrial precision and growing technological ambition.

1906–1938:
The first Haloid logo featured a horizontal oval placed over a detailed torch illustration. The wordmark appeared in uppercase letters with handcrafted serifs, giving it a formal and traditional look.

1938–1948:
A major redesign introduced a bold rectangular badge with a black background. The name “Haloid” appeared in clear, confident sans-serif lettering, with additional text running along the border of the frame.

1948–1949:
Following the renaming to Haloid Xerox, the company placed strong white lettering over a yellow “X.” The visual tone was assertive and modern for its time.

1949–1957:
The design kept the same structure but replaced the yellow “X” with a red one. The wordmark was refined, resulting in thinner, more elegant letter contours.

1957–1960:
A burgundy-and-white palette replaced the earlier colors. The new two-line “Haloid Xerox” inscription appeared in a bold, professional sans-serif font, surrounded by light uppercase text referring to the company’s product lines.

1960–1968:
With the launch of Xerox as a standalone brand, Lippincott created a sophisticated serif logotype. Both “X” characters featured elongated, slightly curved lower strokes, accompanied by a clean “Corporation” tagline beneath.

1968–2008:
Another redesign, developed by Chermayeff & Geismar, introduced the red-and-white theme and a narrow serif wordmark with an open-style “R.”

1994–2008:
Xerox introduced its first purely iconic logo: a red “X” that broke into pixel-like squares, symbolizing digital transformation.

2008–2019:
Interbrand designed a modern system combining a lowercase red wordmark with a glossy red sphere featuring a soft gray-white “X.” This emblem represented global connection and Xerox’s expanding technology services.

2019–Today:
The company embraced minimalism by removing the sphere and keeping only the lowercase red wordmark. The simplified design communicates expertise, confidence, and clarity.

Symbol

The current Xerox symbol represents the company’s shift toward flexible, user-friendly technologies. It signals innovation, adaptability, and a commitment to maintaining strong relationships with customers across the globe.

Emblem

The streamlined emblem reflects rapid technological change and Xerox’s role as a provider of advanced IT solutions rather than solely document-related products.

Color

The brand’s distinctive red stands for passion, integrity, excellence, and a forward-thinking mindset.

Font

The lowercase logotype uses an Albert FS–based typeface, chosen for its clean, modern feel and its ability to represent the brand’s versatility and ever-expanding capabilities.